Nissan Announces the Return of the Datsun Brand

Datsun has returned. Yes, the brand that made Japanese carmaker Nissan a household name is being revived after three decades. The carmaker announced the decision on Tuesday, saying the return of the brand will increase sales in developing markets such as Russia and India. The brand will most likely focus on the compact/mini-car segment with stress on reliability and affordability. Nissan will hold press conferences in Tokyo and Mumbai tomorrow to announce its plans for the brand.Datsun debuted in Japan in 1932 and sold cars in America over 50 years ago. It was discontinued in 1981 to to unify the model lineup under the Nissan brand.