McDonald’s (NYSE:MCD) releasing their August sales, reporting a weaker than expected 3.7 percent rise. This is better than July’s numbers, the company’s worst month in five years. By region, the fast chain saw a 3 percent rise in the U.S. and a 3.1 percent rise in Europe. Both results were below expectations. McDonald’s has seen success in recent years, but should be cautious about other companies. Both Wendy’s and Burger King are rolling out new menu items and revamping their stores, making more competition for America’s number one fast food joint. Analysts like the numbers increase this morning though. McDonald’s stock is currently up two tenths of a percent to $91.51.