One of the biggest media companies in the world is taking on childhood obesity.Disney (NYSE:DIS) plans only permit advertisers that obey its set of strict nutritional standards to air commercials on its networks with children programming. A.k.a no junk food commercials.The company said the purge of the unhealthily commercials will be completed by 2015 on all its cable, radio, and website properties geared toward children. Foods advertised such as cereal will have to meet standards such as having fewer than 10 grams of sugar.However, the company noted that it may lose some revenue. According to the Federal Trade Commission, $2 billion is spent by food and beverage companies would advertise to younger consumers. And a big chunk of that cash will most likely involve you guessed it, junk.
