Linsanity is now brought to you by Volvo. The New York basketball star signed a two-year endorsement contract with Volvo to become their new brand ambassador worldwide. The detailed terms were not disclosed, but Jeremy Lin will participate in the company’s marketing activities for the next two years. Volvo plans double the company’s global sales to 800,000 by 2020, and signing Jeremy Lin might be the best deal yet. During the press conference where this was announced, Jeremy Lin said when he grew up, he never had any luxury cars or watches, and both quality and affordability are very important to him. Is that what Volvo is? Send in your comments to our show or tweet me @juliasun_onair. I’m Julia Sun reporting for the Financial News Network in New York City.
