Green Mountain Coffee (NASDAQ:GMCR) shares rose Thursday morning after the company announced quarterly earnings on Wednesday. The company reported Q1 revenue of $1.16 billion and net income rose to $104 million from $2.4 million.Investment bank, Roth Capital continues to believe that sales of the company and earnings should increase rapidly.Shares shot up 22% in morning trading to $65.35 from $53.63. On the same day a year ago, shares closed at $33.25.Green Mountain Coffee Roasters (NASDAQ:GMCR) has potential upside of 26.4% based on a current price of $65.2 and an average consensus analyst price target of $82.4.