What Happened to the Hype About Platinum?

silverWhen gold prices were pushing through $1,000 an ounce back in 2009, some folks were looking at other precious metals to see if they could get a better bang for their buck.

Lots of eyes turned to platinum. I wrote a report on platinum back after my trip to South Africa.

“White gold” is extremely rare, and yet it’s used in a lot of key industries. In fact, the Department of Defense lists platinum as a strategic precious metal.

South Africa is one of only a handful of countries in the world that produce large amounts of platinum. Indeed, the country holds 88% of the world’s reserves.

In my report, I talked about a supply disruption. South Africa had been seeing huge mining strikes. Workers were demanding higher pay and companies were slashing employees by tens of thousands. The last time something this drastic had happened to the mining industry in South Africa, platinum production dropped by 6%.

That sent share prices of platinum mining companies through the roof… and not only for the companies doing business in South Africa. Platinum producers around the world had big price jumps.

Now, mining strikes and supply disruptions aside, precious metal prices have been red hot over the past two years.

Let’s take a look at what that’s meant for platinum producers and other platinum investments.

There are a couple ways to invest in platinum. We’ll look at one of each.

Three Platinum Investments

You can buy shares of a big mining company that goes after all kinds of precious metals. You can also find a couple platinum-specific mining companies. And there are things called exchange-traded notes, similar to ETFs. There are a couple that track the price of platinum.

One ETN is the E-TRACS UBS Long Platinum ETN (PTM:NYSE). Here’s a look at how this ETN has performed since mid-2009.

Chart for UBS E-TRACS Long Platinum TR ETN (PTM)
View Larger Chart

PTM was trading at just about $15.50 when I wrote my report. Now it’s up to $20.81, a gain of 34.5%.

Anglo American (AAL:London) (AAUKY.PK) is a well-known mining company with a lot of different operations around the world. Most of them are in South Africa. The company has 14 platinum projects in that country.

Anglo American is the world’s largest producer of platinum, with a 39% market share.

Here’s the company’s performance.

Chart for Anglo American PLC (AAL.L)
View Larger Chart

Over the past two years, Anglo American has climbed about 87.5%!

So how about a pure platinum mining company? Let’s look at Stillwater Mining Company (SWC:NYSE). This company is the only platinum and palladium producer in the U.S. SWC had ties to General Motors, too, as platinum is used in catalytic convertors and other industrial applications.

SWC has certainly been the winner over the past two years.

Chart for Stillwater Mining Co. (SWC)
View Larger Chart

Since writing my report, share prices for SWC have climbed more than 144%. Not bad!

But what about now? Are these companies still good investments? And if you bought in January, should you be holding them even at a loss?

(Sign up for Smart Investing Daily and let me and fellow editor Jared Levy simplify the market for you with our easy-to-understand articles.)

What About Now?

Here’s the platinum situation. Things are starting to get tight. In 2009 and 2010, when precious metal prices were really on fire, platinum producers put their nose to the grindstone. By the end of 2009, there was a surplus of 635,000 ounces.

In 2010, though, demand started to pick up. By the end of 2010, we only had a surplus of 20,000 ounces.

What’s really interesting, though, is that miners produced only 0.6% more platinum in 2010 than they did in 2009. Demand jumped by 16%!

This demand will keep growing, and there are fears that supplies could dry up.

Walter de Wet, head of commodities research at Standard Bank in South Africa, told the Financial Times, “There’s a massive underinvestment in mines: it’s not biting yet, but we think it will in 2012 and 2013.”

He should know. Standard Bank is the largest lender in the natural resources industry in South Africa.

Problems for Production

And get this… Johnson Matthey (JMAT:London), a major platinum refiner who publishes a key industry report on platinum supply and demand, said the platinum prices will be higher in 2011 than in 2010.

In 2010, platinum prices climbed from $1,500 an ounce to $1,755. That’s a gain of only 17%, which is why the E-TRACS UBS Long Platinum ETN (PTM:NYSE) only gained 34.5% compared to the other two companies.

Since then, prices have reached $1,858, but have fallen back to $1,753 an ounce.

Johnson Matthey says platinum prices could average $1,870 an ounce over the next six months. That should push share prices of platinum producers higher.

How high? That will depend on how serious the mining situation is in South Africa. Keep an eye on Zimbabwe, too. Mining companies have been struggling with production, and the country is trying to grab a hold on mining rights from foreign mining companies.

Basically, they are trying to nationalize their platinum reserves. This could weigh down production even more.

Buy, Hold or Sell

For investors holding a loss? I can only say work your plan. As Jared said yesterday, having a clear time horizon is important for any investment. That included specific points — price, gains or losses, and time frames.

Someone who might have invested in Stillwater Mining Company two years ago might have a different timeline from someone who invested only in January 2011.

They also might have different stop-losses now that they’re looking at a gain.

In my opinion, Stillwater still has a ton of potential. Of the three, I like that it’s based in the U.S. That gets you away from all those mining issues in South Africa and Zimbabwe. That said, the recovery in the U.S. will have to keep building in order for demand to stay strong.

A weaker economy could dampen the short-term outlook for SWC.

In the end this could be a good thing. SWC might be a little overvalued. Look for a rocky couple of months, though, before we find out how strong demand is.

Another thing… The earthquakes in Japan have slammed production of a lot of things that use platinum — cars and electronics come to mind. This could mean a drop in industrial demand for the time being. But once Japan starts rolling again, we could see a quick and major boost in demand.

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  • Weekly Fundamental Forex Preview – European Debt Crisis Comes to Head

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    Weekend risk is back on the table as Spain returns to the headlines.

    Traders worry Socialists in Spain will be defeated in both local and regional elections and has created unease for euro bulls. A new government in Spain might be more inclined to reveal government financial inconsistencies and previous shortfalls in the Spanish budgets.

    European regulators had previously built a wall around Spain while focusing on the indebted nations of Greece, Portugal, and Ireland. This could thrust Spain back into the limelight should a new local government expose excessive debts. A new government may also feel the need to enact new austerity measures in order to counter the higher debts in an attempt to win back market confidence for Spanish public finances.

    Both Spanish and Greek bond spreads over their German counterparts have ballooned today and the euro has come off of its weekly highs at a significant technical level. Media reports this week have focused on the confrontation between Greece and the ECB following the declaration by the central bank to not accept Greek sovereign debt in return for liquidity measures should a restructuring take place.

    A resumption of the European debt crisis should favor the rebound in the dollar going forward as many forex macro traders would view contagion into Spain as a new chapter in the saga.

    Read more forex trading news on our forex blog.

    Euro Declines at Technical Level after Current Account Data

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    EU current account data combined with the EUR/USD reaching a key technical level led to the euro being sold during Friday’s European trading session.

    The euro pulled back from its highest level this week across the board after headline current account numbers for the month of March were above expectations, coming in at -4.7B. Data for the month of February was revised higher to -6.5B from -7.2B. Economists had forecasted the current account to be reported at -5.7B. While the headline value was better than expectations, a troubling sign is the drop-off in net portfolio inflows, falling to 77B from 97.3B. Rising sovereign debt yields for the peripheral nations may have deterred new investors from purchasing higher amounts of European assets.

    This week’s rebound in the euro came to a halt and should not come as a surprise given the rise in tensions over the European debt crisis. The selling that occurred today may be an attempt by traders to sell this week’s rally combined with a technical level for euro longs to reduce exposure.

    EU current account data combined with the EUR/USD reaching a key technical level led to the euro being sold during Friday’s European trading session. The EUR/USD reached as high as 1.4255 a level that coincides with the 50-day moving average as well as the May 12th high. The pair fell as low as 1.4210 before rebounding to 1.4230. Support for the EUR/USD is found in a range between 1.4020 from the March 28th low and 1.4050 from last week’s low.

    The euro was also lower in the crosses with the EUR/GBP and the EUR/CHF moving through short term support levels. Support for the EUR/GBP is located at 0.8690, the bottom of the short term consolidation pattern off of the May lows. EUR/CHF has support at 1.2480. A breach here could take the pair lower to 1.2400.

    Read more forex trading news on our forex blog.

    Did President Obama’s Mideast Policy Speech Chill USD Values?

    Source: ForexYard

    A speech delivered by President Barack Obama yesterday regarding US policy in the Middle East caused a stir in late-session trading. Though his position appeared moderate, even standoffish in its approach to the ‘Arab Spring,’ many have criticized Obama for his missed opportunity in addressing other major concerns. It is difficult to state whether this had a chilling effect on the US dollar in today’s trading or not, but spectator sentiment appears to have viewed the speech with doubt and consternation.

    Economic News

    USD – US Dollar Mixed as Traders Eye Manufacturing and Housing Data

    Poor economic data out of the United States continued to weigh on the US dollar yesterday as investors continued to eye the interest rate differentials between the US and Europe. The soft data has convinced traders that the Federal Reserve will not likely elect to lift interest rates in the near future and the result has been consecutive bearish sessions for the greenback.

    Yesterday’s manufacturing data out of Philadelphia highlighted a stark downturn in the manufacturing sector of the American northeast over the past month. The data comes on the coattails of similar downturns across Europe seen earlier this month. A lift in British industrial order expectations yesterday may translate over to its American counterpart next month, but for now the data remains weak and this weighed on the value of the dollar in recent trading.

    A speech delivered by President Barack Obama yesterday regarding US policy in the Middle East also caused a stir in late-session trading. Though his position was moderate in its approach to the Arab Spring, many have criticized Obama for his missed opportunity in addressing other major concerns. It is difficult to state whether this had a chilling effect on the US dollar in today’s trading or not, but spectator sentiment appears to have viewed the speech with doubt and consternation.

    With today’s US absence from the economic calendar, USD values could continue to bear the weight of this week’s gloom. Many traders have begun to seek higher yielding assets under the impression that the Fed will fail to lift interest rates in 2011.

    EUR – EUR Makes Mid-Day Gains as US Data Falters

    The euro rose in yesterday’s late-trading sessions as economic news, mixed with some political drama and policy speech-giving, has had investors balancing between debt concerns and interest rate differentials. Soft data out of the American economy, however, has held many traders leery of seeking safety in the greenback. After yesterday’s severe downturn in the Philly Fed Manufacturing Index, investors appear to have shifted their gaze on interest rate differentials which have favored the EUR’s recent jump.

    Many forex traders had assumed this week’s ECOFIN meetings would provide perspective into the region’s debt woes, but the distraction of the Strauss-Kahn affair and the punditry over Obama’s Mid-East policy speech has begun to assist in the attention focus being switched over to interest rate differentials. This sentiment has so far helped the 17-nation common currency begin to make gains against the greenback.

    As for today, the euro zone turns its economic data engine back on with the publication of two significant reports. At 7:00 GMT, Germany will publish its producer price index (PPI). The figure is expected to reveal solid, stable growth in German inflation. A report in line with these expectations should help add fuel to the interest rate speculation.

    Following Germany’s data release will be a 9:00 GMT publication of the region’s Current Account. This report is the region’s trade balance (albeit by a different name) which measures the change in value for imported and exported goods. Expectations are for a shrinking deficit which should also help lift the EUR ahead of the week’s close.

    JPY – JPY Sees Minor Headway after Interest Rate Decision Published

    The Japanese yen (JPY) began trading in a bearish direction against most of its currency rivals this week after the Bank of Japan (BOJ) released data which showed the Japanese economy contracting by 0.9% so far this quarter. After a week of ups and downs, the Japanese yen now appears to be in a stronger position and is making gains after this morning’s interest rate decision. The dominant stance of risk aversion overarching this week and last had many traders moving in and out of the yen until yesterday evening.

    Yesterday, the yen moved down over 100 pips against the US dollar by mid-day as traders fled the shrinking Japanese economy. As of this morning, however, the sentiment appears to have shifted in favor of the JPY. Soft American economic data supported this move and today’s rate statement by the BOJ assisted in another rise for the island currency ahead of the week’s closing. Should sentiment continue to favor the yen over its counterparts, traders could see further bullishness, particularly against the USD if investors remain bearish on the American economy.

    Crude Oil – Solid Natural Gas Stock Sends Oil Lower as Commodities See Sell-Off

    Oil prices jumped above $100 a barrel yesterday morning following a report out of the United States on Wednesday which revealed zero growth in their weekly oil stockpile data. These US oil stockpile reports had shown growth of over 3 million barrels a week for the past two consecutive weeks. The sudden halt of this inventory growth had a sharp effect on the value of Crude Oil as its price jumped above $100 a barrel shortly after the report was published.

    Thursday’s publication of natural gas storage in the United States, however, was enough to send commodity prices back down. After peaking near $101 a barrel, the price of oil fell back to $98 on moves by commodity investors to sell commodities amid an expectation for decreased demand following soft manufacturing data in the US. President Barack Obama’s endorsement of the democratic uprisings, known as the ‘Arab Spring,’ in the Middle East has also caused enough of a stir to expect some shifts in oil prices as reforms are anticipated. Whether this buzz will persist through the end of the trading day is yet to be seen.

    Technical News

    EUR/USD

    The EUR/USD pair gained about 300 pips over the past week, and seems to be in the midst of a bullish move. The pair is currently testing the 1.4350 resistance level. If it will cross the resistance level it has potential to reach as high as the 1.4500 level.

    GBP/USD

    There is a very distinct bearish channel formed on the 4-hour chart, and the cable is floating in the middle of it. However, as a bullish cross takes place on the 4-hour chart’s MACD, it seems that a bullish correction might be impending. Going long with tight stops might be the right strategy today.

    USD/JPY

    Ever since the USD/JPY pair bottomed at the 79.50 level, it is steadily correcting upwards and is currently trading near the 81.70 level. In addition, both the Slow Stochastic and the MACD on the daily chart are providing bullish signals, suggesting that another bullish move could take place today. Going long might be the right choice today.

    USD/CHF

    The USD/CHF pair has been range-trading between the 0.8760 and the 0.8950 levels for the past week. Currently, the pair seems on its way towards the lower border of the range. If the pair will manage to cross the 0.8760 level, it might trigger a bearish move, with a key-target level of 0.8600.

    The Wild Card

    Gold

    After several days of mixed trading, it seems that gold has stabilized near the $1,500 an ounce range. Nevertheless, as the daily chart’s RSI has crossed the 30-line and continues to point upwards, it seems that a bullish session might be expected today. This could be a good opportunity for forex traders to catch the trend at its beginning.

    Forex Market Analysis provided by ForexYard.

    © 2006 by FxYard Ltd

    Disclaimer: Trading Foreign Exchange carries a high level of risk and may not be suitable for all investors. There is a possibility that you could sustain a loss of all of your investment and therefore you should not invest money that you cannot afford to lose. You should be aware of all the risks associated with Foreign Exchange trading.

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    Bank of Japan Interest Rate Decision

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    The dollar traded lower during the New York trading session but still within defined price ranges as markets look for a new catalyst to continue the bullish run in the dollar. Later this evening the Bank of Japan will release their interest rate decision that could include additional monetary policy easing measures.

    Forex rates for the dollar were mixed but overall weakness was seen after US economic data releases. Weekly unemployment claims were better than forecasted and initially the dollar benefited from the surprising jobs data. However, dollar sentiment was thwarted after the release of weaker than expected existing home sales and a significantly lower Philly Fed Manufacturing Index.

    The EUR/USD traded as high as 1.4322 after rising from a low of 1.4194 during the European session. Cable held its gains after strong retail sales numbers and looks to end the day near its high at 1.6229 from 1.6179. The USD/JPY fell back from a high of 82.22 to trade at its opening day price of 81.55 following the disappointing US manufacturing data. US equities were flat with the S&P 500 up only 0.07% and crude oil traded back below the $100 mark.

    Forex macro news will be out later tonight with the release of the Japanese overnight call rate. No change is due to the interest rate but calls have been made for the BoJ to introduce new easing measures to assist both the recovery from the earthquake and tsunami as well as the decline in growth rates. Yesterday’s Japanese GDP numbers showed the economy is currently in a recessionary mode. While the disaster did little to help the economy, the data shows the decline in growth rates had its beginnings prior to the earthquake and tsunami. New easing measures by the Bank of Japan could send the USD/JPY higher to the retracement levels from the April to May move at 82.50 followed by 83.25.

    Read more forex trading news on our forex blog.

    But What’s Next?

    By Early To Rise

    How many geniuses have you met?

    I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the film Fahrenheit 451. Then I was lucky enough to work with David Ogilvy for eight years.

    Ogilvy still exerts enormous influence in the marketing business, and if you haven’t read Ogilvy on Advertising, you should have your wrist slapped.

    But there is one remarkable person I never met but wish I had. I surely would have learned a lot from him. That’s because he started not one but two groundbreaking businesses – the Franklin Mint and QVC.

    That man is Joe Segel. With the Franklin Mint, he pretty much invented the mail-order collectibles business. It was for years pre-eminent in the field, though it has since been bought, sold, screwed up, and run into the ground.

    I worked for the Franklin Mint in London in 1976. At the time, many people thought I was the bee’s knees at direct-response copy. But I learned a valuable lesson – one you should bear in mind whenever you write or review copy.

    A Near-Impossible Task

    My first job at The Mint was a letter to sell some medallions celebrating the achievements of the Kings of Belgium. This was quite a challenge. At least one of them – Leopold II – was a mass murderer and slave trader, and few of the others were that impressive.

    After laboring on it for a week, I placed the carefully typed product of my consummate genius in front of my client.

    He started reading it out loud in sonorous tones. After the heading and first paragraph, he paused, gazed at me over his bifocals, and asked:

    “What do you suppose the reader would like to know next?”

    Well, you know what? I was flummoxed. I had been writing copy for, oh, nearly 20 years. I had been creative director of a big London agency. My copy had sold a bodybuilding machine called the Bullworker all over the world.

    Yet I had never given thought to one simple fact: The minute you have written something, you must ask yourself what is going through the reader’s mind.

    Good Copy Is Like a Conversation

    The great novelist Evelyn Waugh put it very well. He was writing to his wife, complaining that her letters were dull. (Hardly surprising. Unlike him, she was not a literary genius.)

    “A good letter,” he told her, “should be like a conversation.”

    Same goes for a good sales letter.

    When you write good copy, you “say” something. Then you imagine the reaction in the reader’s mind – and respond appropriately.

    That was what I failed to understand until my client at the Franklin Mint pointed it out to me.

    As my friend Joe Sugarman has said, the only purpose of each line of copy is to make the reader read the next one.

    This is immensely important, particularly when it comes to the MOST important sentence in your copy. That sentence is the first one. The headline in an ad. The teaser on an envelope. The start of the sales letter. The opening line in a commercial.

    Too many get the reader’s attention – but they are “stoppers,” not “starters.”

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    Five Good Examples

    What sort of lines force you to read on? Take a look at these:

    • “Have you ever seen a bald sheep?” (Charlie Kasher’s opening to a 30-minute radio spot for a hair-growth product)
    • “Do you lock the bathroom door behind you – when there’s nobody else home?” (Bill Jayme’s envelope line for Psychology Today)
    • “Cash if you die. Cash if you don’t.” (WWAV agency’s line to sell an insurance product)
    • “Do you believe in life after death?” (About the only decent envelope line I ever wrote – for Save the Children)
    • “If the list upon which I found your name is anything to go by, this is not the first, nor will it be the last, invitation you will receive to subscribe to a magazine…” (Ed McLean’s opening for Business Week – the first direct-mail letter he ever wrote)

    All of the above compel further readership. But you must have that same desire to keep people reading with every line you write.

    Two Old Tricks

    Your copy must flow logically. Mine doesn’t always.

    I’ve found that it helps to sum up each paragraph with a few words in the margin, and then see if they make sense in sequence.

    Another thing that helps has to do with verbal technique. “Carrier” words and phrases – like And, Also, Moreover, What is more, In addition to – at the start of sentences keep people reading. So do questions at the end of paragraphs.

    Why is this?

    Because you have to keep reading to get the answer.

    (The above two sentences just demonstrated what I mean.)

    Your Homework

    While I was drafting this essay, I spent some time watching QVC. I suggest you do the same. And take notes. Pay attention and write down all the techniques they use. Then see if you are using those techniques in your sales copy.

    Here are some things I noticed in just the first few minutes:

    1. They demonstrate – and nothing makes a stronger sales pitch than a good demonstration.
    2. They’re friendly and helpful – not loud, aggressive, or in your face.
    3. The whole deal is on the screen throughout the spot.
    4. There’s tons of information. They’re not afraid to talk at length or repeat themselves.
    5. They use persuasive references – e.g., the fact that a Diamonique designer had created something for Hillary Clinton.

    Success does not come from one big idea, but from relentless application to detail. You see this on QVC.

    One last thought…

    David Ogilvy once told me that the secret of success in the marketing business is charm. And what makes you think someone is charming? They seem interested in you. They listen to what you say. They pay attention.

    You must be genuinely interested enough in your readers to try and imagine what is going through their minds – and respond to it.

    Then you will charm them all the way to the order form.

    Bad copy does not do that. It is written from the writer’s point of view, not the reader’s.

    [Ed. Note: Veteran copywriter and direct-marketing strategist Drayton Bird has worked with American Express, Ford, Microsoft, Visa, Procter & Gamble, and scores of other clients during his five-decade career, which included a stint as international vice-chairman and creative director of Ogilvy & Mather. In 2003, he was named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today’s marketing.

    Ready for more marketing insights from Drayton Bird? For 101 ideas, free case studies, and articles on topics like the one you just read – and a 28-day free trial of Drayton’s Commonsense Marketing Series, go here.]

     

    This article appears courtesy of Early To Rise, a free newsletter dedicated to creating wealth and success through inspiration and practical, proven advice. For a complimentary subscription, visit http://www.earlytorise.com.