SaxoBank Launches New Social Trading Platform
On Thursday January 23rd, Saxo Bank, the award-winning online trading specialist, announced the beta-launch of TradingFloor.com, the first multi-asset social trading portal which will attract both expert traders and first-time investors.
The new site will integrate social media with the financial industry, building an online community of traders and facilitating a stream of quality content centered on Saxo’s multi-asset capabilities. The launch will revolutionize investment and promotes an innovative social element which connects like-minded traders online.
To mark the launch, Saxo hosted a global press conference on Thursday 23rd at Saxo Bank HQ, Copenhagen, with attendance from international journalists representing worldwide news agencies spanning seven different countries, including the BBC and Denmark’s Børsen. The announcement was followed by a live demonstration of TradingFloor to reveal the platform’s main features. This innovative release will signal new ground for investors, transforming trading into a social experience.
Saxo’s mission is to evolve TradingFloor, remodelling the service to become the definitive social trading market. By combining social features with Saxo’s leading trading platform, traders will be able to interact online with experienced investors, participating anonymously or sharing activity openly. Either way, the TradingFloor portal exclusively features full trading accounts to ensure a communal social trading base of serious investors. Social trading is a product which encourages idea sharing and intelligent interaction, and the new dashboard compares performance data with other investors in the #socialtrading community, meaning inexperienced traders can learn from big players.
This launch reinforces Saxo Bank’s status as the foremost online trading platform, with TradingFloor offering a unique blend of Community, Content and Trading. Trading strategies can be shared, comments can be posted, and performances can be evaluated. For the first time, a social trading portal will make sense of the relentless flow of social media insights, filtering pertinent trading analysis while assembling an audience from which it will be possible to draw inspiration and collect relevant data. TradingFloor will be the most sophisticated social trading hub online, building a forum in which investors can take advantage of Saxo’s multi-product offering.
Traders can circulate trading perspectives online and contribute to a real-time current of transient market sentiments. Performance data is evaluated, analysed and verified, developing a reliable compilation of practical information across all asset classes applicable to trading and fund management. Expert investors can streamline trading strategies to share with peers, while novice traders will access a ground-breaking social platform that promotes engagement and provides a foundation on which active trading talent can excel.
Major features will be announced over the coming months and, throughout 2014, Saxo will unveil several more language sites for the new TradingFloor. Fully functional sites in Russian, French, Spanish and German will become active and each language roll-out will signify a milestone in social trading. TradingFloor will change the way investors approach fund management, across all branches of trading: FX, options, futures, CFDs, bonds and equities.
In order to take full advantage of the social trading features, users can maximise the service by registering for an account. Non-account holders will still be able to access the online community, but Saxo recommends a full account to benefit from their valuable digital resources and rich spread of content, including up-to-date market news and data from Saxo’s own research teams and industry experts.
TradingFloor will grow as an agile industry player, penetrating online social space and assimilating fund management with social media. As a beta launch, Saxo Bank awaits feedback from the trading community when revealing exciting new features and upgrades over the next year.
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